It is not a new phenomenon in more than most of the traffic received by Web sitesor most of queries made on search engines come from mobile devices. This period saw increased use of the internet on mobile devices, and in no way will it diminish inthe coming future.
To target this mobile user market, the small business SEO services providers are recommending their clients to shift towards mobile SEO. Any business that ignores the importance of mobile website or SEO is definitely losing the market share. The lines below explain the importance of mobile SEO and what measures could be taken to increase the visibility in mobile local search.
Need of Mobile SEO:
The latest stats of a survey show that:
- 61% of the internet users in US make their local searches from their personal devices like smartphone and tablets.
- 41% of the total users of mobile phone in US own a smartphone.
The about two stats are a justification enough for the need and use of mobile SEO. The 41% of smartphone owners is nearly half of the total mobile phone market in US. Therefore, such a number of users searching for a business from their device need to be paid attention to and their importance cannot and must not be ignored. For this purpose it is necessary for a business to have a separate mobile website.
A mobile website needs to be designed by keeping the size and touch screen of the devices in mind. The content on the website needs to be adjusted accordingly. If a business is in the local search and does not have a mobile website then it may lose potential traffic. Pertaining to mobile site the following tips should be kept in mind:
SEO Basics- While optimizing a mobile website, the SEO basics remain the same as a conventional website. you need to include the SEO contributors like:
- SEO based content
- Meta titles
- Sitemaps
- H1/H2 tags
A) Small Screen Experience- The key feature to remember while optimizing a mobile website is to keep the small screen experience in mind. The content and the design of the website needs to be adjusted by keeping the small screen in mind.
B) No Separate URL- You don’t need to have a separate URL for your mobile site anymore. If the rel=canonical tag points the browser of the mobile to the mobile version of your website then you need not have a separate URL. This makes sure that the SEO factors like, PR, link juice and other elements pass on to your mobile website.
C) Google Analytics For Mobile Site- Now you can use Google Analytics to give you full report of your mobile site with ease.
Local Mobile Search:
Local search and mobile go abreast. About 60millioin users in US are conducting local search via mobile. Therefore, web marketing companies need to consider the local search factor for mobile. To optimize a website for local search:
- Find all the regional and local directories or resources and register your website there.
- Try to conduct a competitive research so that you may know the kind of strategies the competitors adopt to appear good in mobile local search.
- Make sure that the contact information and address on your website is obvious and clearly visible to the mobile users.
- Claim all your local search profiles and enlist with all the local listings of all search engines.
Conclusion:
In short, the increasing use of mobile devices should be a signal enough for businesses to start focusing on mobile website and the optimization of website for local business search.
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