What is the Deal with Backlinks?
Backlinks are links from other websites pointing to your site. They were and constituent to be an important part of SEO, but slightly changed Google rules of the United Nations. Some of the back which tactical relies that you always use might actually lead you to face to penalties which to positioning your site or even risk being blacklisted! If you can not be found in the results of the research, then you're bound pour see a decline in traffic and finally a decline in sales. This can be particularly damaging to electronic commerce companies.
If backlinks have been placed on a poor quality or fake website then they may be classed as artificial by Google. The algorithms will also determine the relevancy of the sites featuring your links in relation to your company. If there is no relevancy, again your backlink could be classed as artificial. Google’s clever algorithms are also designed to look for unnatural links. These are links which use the same anchor text every time they are created.
The Warning Signs
If you are committing back linking sins, then you it is likely you will receive a warning from Google in the form of an Unnatural Inbound Links message. This will appear in your Webmaster Tools and will state that Google has noticed that some of the links pointing to your website are using black SEO techniques (that Google does not allow). Google will suggest that these links are unnatural and artificial and therefore should be removed.
Other warning signs include receiving Manual Actions Penalty messages from Google and seeing a sudden drop in your site’s traffic. Whilst seeing the warning signs is the first step in solving the SEO problem, many individuals are left puzzled when it comes to taking action to remove the links. More often than not this is because they do not understand where the links are coming from, as they had an external SEO company carry out the work for them.
Performing an SEO Audit
The best way to go about removing the unnatural and artificial backlinks harming your website is to seek the help of a professional SEO auditing company. They will be able to evaluate the SEO health of your website and determine the best strategy for improving it and removing the problematic links.
SEO auditing involves going through every link in your site’s back linking profile to see which links may be classed as unnatural and artificial. Once the poor quality backlinks have been flagged, the SEO auditing company will then first attempt to have the links removed manually, by getting in touch with the site owners. If their attempt to remove them manually fails, they will have to carry out a process known as disavowing.
It is important that the SEO audit services company only disavows unnatural and spammy links if they have failed multiple times to have them removed manually. It is encouraged that individuals seek the help of an auditing company and do not simply attempt to disavow links themselves, as if it is carried out incorrectly, it can end up worsening their website’s SEO and ranking.
Conclusion
Today it is extremely important that you stick to white hat SEO techniques and have a good understanding of what is and isn’t acceptable behavior in the eyes of Google. If you believe your website’s ranking is suffering as a result of poorly placed backlinks, then it is definitely worth getting in touch with an SEO auditing company and seeing how they can help you. The process will be lengthy and time consuming, but worth it if it means improving your ranking and seeing an increase in traffic to your website.
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