All You Need To Know About Google Update and Concerns Associated With It

Penguin is the first update after Google Panda that caused a considerable market buzz online and reformed the practices of the online world. When he made the results of research more transparent and reliable, it has also raised concerns as well.

Right now, the only situation an online marketing company could have at hand would be finding all they could about Penguin update, so that they could get a clear picture of the proceedings. The lines below give a detailed insight about the Penguin update and all the concerns associated with it.

1. False Positives:
There have been some claims that websites have been unjustly hit by Penguin. At this point of time there have been no such proofs, only claims. Moreover, the magnitude with which Penguin has hit, is far less than the magnitude of Panda and Florida. Therefore, these claims will certainly go down, once the toll of right penalized sites rises.

2. Success of Penguin:
Since the launch of Penguin, there has been an improvement in the search results. Therefore, it can be said that it is a success up till this point of time.

3. Further Penguin Updates:
Like its predecessor, Penguin is not a filter that will get refreshed from time to time. Rather it will experience changes periodically, whenever; Google observes some new spamming threat.

4. Spam Still Getting Through:
Although the design of Penguin is quite apt and with minimum chances of letting any spam get through, however, if any such thing is happening or does happen, then it shows the need for improvement in the algorithm which will come sooner or later.

5. The Weird Results:
Since the launch of the update, there have been citations about weird search results, like empty websites ranking, and fake website superseding official website. However, these issues existed prior to Penguin therefore; they cannot be associated with Penguin.

6. Recovering From Penguin:
With prior Google algorithm updates, there was an option of filing reconsideration request. The websites hit by Penguin have no option for filing reconsideration request. According to Google, the recovery in such case would be natural by cleaning the spam done.

Different types of activities considered spam and hit by Penguin are:

• WordPress sponsored themes
• Link purchasing
• Link networking
• Poor reciprocal linking

Therefore, the only way of recovering from Penguin is by removing spam.

7. Negative SEO:
Beside other things, the most important concern that Penguin has raised is about the negative SEO, where any of your competitors can use unnatural backlinks to point towards your site, because of which you may experience a fall in the ranking.

However, this is not the case. The fall in the ranking will not take place immediately, rather you shall be supplied with an ‘unnatural links’ warning, after which if you manage to clear your links by hiring some SEO link building services provider, and file the reconsideration request immediately, then you will not be hit by the Penguin, thus no as such negative SEO impact.

Conclusion:
In a nutshell, the purpose of Penguin update is to refine the search results, and make the competing process more just and impenetrable. The above-mentioned information will help you in knowing all you must know about Penguin.